The opening for today’s blog was going to focus on media and to discuss how much better off we would all be if we could trust that our major media outlets were providing us with unbiased coverage of events, specifically when it comes to politics. However, that subject will have to wait until another blog. What I really want to focus on today, is how the importance of “breaking” stories in a competitive 24 hour news cycle combined with the ease of reaching a large audience through social media has made it much easier for inaccurate stories to be spread.
Let me step back for a second and make the point that even in the “Golden Age” of broadcast news when there were no cable channels and when the Internet did not yet exit, mistakes were made. In 1948, Americans awoke to newspaper headlines that read “Dewey beats Truman” in the 1948 U.S. elections when in fact Harry Truman had won the election. As a child, I remember coming home from school one day and hearing that Jim Brady, then press secretary for then U.S. President Ronald Reagan, had been killed in an assassination attempt on his boss. Mr. Brady is alive to this day and the press room at the White House is named in his honour.
However, in those days, making 100% sure that a story was accurate and double checking reliable sources seemed to outweigh “breaking” the story much more than it does today. Last night www.cbssports.com, a website owned and operated by one of the most recognized media outlets in North America, published a story on the death of former Penn State football coach Joe Paterno. The problem was, Joe Paterno was not dead, albeit he was close to death, and would be pronounced dead the following morning. Just as bad, the source for the story was a website owned and operated by Penn State students. In short, CBS Sports went forward with a story that could have conceivably been published by two drunk Frat Boys wanting to see if they could get a rumour started.
I can understand that there is a bunch of pressure on different media outlets to break stories and to provide insight on issues that is different from what is being offered by other media outlets. However, whatever happened to getting the story right?
Random thoughts:
· Last week, the City of Timmins gave the contract for a major industrial project in Timmins to a company from Sudbury. The uproar in Timmins was immediate and focused on why a Sudbury company over several Timmins bids. The problem is that adopting a policy where local companies are favoured in the bidding process would open a legal can of worms that no one on Council likely wants to deal with. The other point that comes up is that shopping local is terrific but at what cost? Should we be willing to pay 5% more to a local company, 10% more? Yet again, a can of worms! I'm not saying it should not happen, I'm just saying that it likely will not happen for the foreseeable future.
· Even those of you that do not follow football have likely heard of Tim Tebow, quarterback for the Denver Broncos, who is now famous for turning a lousy throwing arm, good looks and a very public belief in God into a national phenomenon. From a pop culture point of view, I think that Tim Tebow is a real interesting story. The problem is that just about every knowledgeable football analyst will tell you that once NFL defenses adapt to his style as they did with Michael Vick, he will be left to depend on an arm he does not have. The good news for Tebow is that he should have a long career in broadcasting or politics once his football career takes a nosedive.
· The movie award season is officially under way and, yet again, the nominees and winners are mostly from movies that no one has ever heard of and that most people will never bother watching.
· Earlier this week Canada lost one of its sporting innovators when Sarah Burke succumbed to injuries she suffered during a practice session. Sarah was one of the most respected freestyle skiers in the world and would have been a favourite for a gold medal in the 2014 Olympics. Her passing also brought to the forefront the fact that her family would be left with a huge medical bill from her stay at a hospital in Utah. We can complain about high taxes all we want but in similar circumstances OHIP would cover the bulk of the over $200K…yup, you read right, $200K…costs for her treatment and stay at the hospital in Utah. The good news is that a website was created to raise money to help the family and at the moment that I write this, $278K had been raised, with the additional cash being put into a Foundation created in Sarah’s name. There is much more to say on this story but it will have to wait until my next blog.
On that note, have a great week...look for a social media related blog later this week!